Hey folks, I’m not sure if I’ll make a regular thing of throwback thursday posts. I’ve never really got into the trend on social media.
But it might be handy to open up a dialogue on things I want to talk a little about that are no longer current although they still feel relevant to me.
Ivve been listening to a bunch of podcasts lately, and usually that involves making a selection from shows which host guests which I want to hear from.
I’ve been listening to a few episodes of the Horror Show with Brian Keene, the JDO Show, a couple of positivity/self-help podcasts, I stay current with some of the Survivor Rob Has A Podcast shows (mainly the Survivor Know-It-Alls and Why ___ Lost), and Bizzong.
The latest episode of Bizzong I’ve been listening to is Rose O’Keefe’s episode from last year.
And I think it’s worth revisiting because it takes place during Eraserhead’s open submissions period from last year, which they discuss, and I don’t think much has changed between what Rose was looking for last year and what she’s looking for now.
The biggest change would be in that she’s also actively seeking submissions for Deadite Press which fill a particular criteria. This year she’s taking control of all things Deadite Press, where in the past it was the responsibility of Jeff Burk, until he was recently let go.
There’s a lot to that story, which you can learn a bit more about on the Horror Show with Brian Keene, and I think Jeff Burk will have another interview on the subject on Bizzong soon.
I think the important thing to take away from this news is that if you write extreme horror, you’ve got a couple of months to serve up something for Rose, or if you feel like your work is more suited to Jeff Burk’s tastes, keep an eye out for his submissions call for his new publishing house, Section 31 Productions.
But that’s not exactly why I wanted to talk about this podcast. Frank and Rose cover some interesting ground on the topic of marketing, from utilising video to put yourself out there (something I need to try out) to patreon (something I have tried out, but haven’t successfully harnessed) but there was one thing in particular that stuck out for me.
Rose had mentioned that she had read Amanda Palmer’s book, the Art of Asking, and how she had taken notes and applied some principles to her submission call for Eraserhead. I’ve been reading more and more of this sort of non fiction lately, so I’ll probably look into checking it out in the near future.
In amongst all this stuff she also mentioned about connecting with like-minded individuals as potential readers of your work.
I found this idea particularly interesting to strip away the idea that readers are this magical lump userbase on social media that needs to be tapped into, but rather that the people you want reading your books are people who see you online and go “hey, this person looks like someone I’d like to get to know, we have some common interests, maybe I’ll check out their book.”
I’m not sure how much sense I’m making here, or if I’m reading into Rose’s comments too much, but I feel like there’s been a general trend, certainly over the last year or so, where social media seems to be bringing with it a sense of fatigue. There’s so much of the same content going around and aroubd in circles, so much content is filtered and advertisers are using these mega-platforms to mine for personal data. It’s no surprise that people may feel a growing fatigue towards the likes of facebook, or loathing towards the mindless scrolling for hours on end without finding the connection you went on social media for in the first place.
It almost seems like it’s designed to keep you restricted within a little bubble, and it’s difficult to push outwards and connect with new people who could have that like-mindedness to help you build your brand and audience.
I know a lot of authors don’t really see facebook as a means to find new readers, instead seeking to spend their efforts on twitter and instagram to achieve that effect, but there also comes this awkward delicate dance where you don’t want to come across as excessive or impersonal (think of barraging your friends/potential readers with nothing but ads telling them to buy your book) but you also need to know how to take that step and ask for their support as an artist trying to realise your dream.
I guess that’s where things come full circle for me, as I hate telling people they should buy my books (there are so many other books/authors that are also deserving of your time/money) but I also want to connect with people on that level where they can see what I’m about and what my books are about without totally burning out on the social media marketing train.
So I guess that’s why I’ve taken to blogging relentlessly recently, because I can put myself out there without being too invasive and you’ve got the opportunity to see what I’m about and connect with those elements of my blog which you can really relate to. Like-mindedness. Connection. Some form of organic marketing, I guess.
And I think there’s something powerful in having the confidence/ability to ask for help, whatever the help may be, whether it’s a share my link or buy my book or review this or follow me over here or read this or whatever. I know the key to success is to do more of that, without becoming the person who does it relentlessly. I’m here to ask a little, share a lot, try to give back where I can, and most importantly, to reach out and connect with like-minded folks.
I suppose now that I’ve rambled on for this long, I should probably finish listening to that podcast. Tonight is for Survivor, and tomorrow is for the recap.